Creative Advertising students developing Safer Streets campaign
09 March 2022
Creative Advertising students are working with Cornwall Council to create a communications campaign to help tackle male violence against women and girls.
Cornwall Council has tasked Creative Advertising BA(Hons) and MA Creative Advertising students with developing a communications campaign for the Safer Streets campaign in Falmouth. The news follows the allocation of an additional £33,500 to Cornwall Council from the Government’s Safer Streets Fund.
Students will pitch their communications campaigns to Cornwall Council on 28 March, with their ideas focusing on the use of behavioural science methods to root out male violence against women. Teaching members of the public how to be active bystanders should they encounter unacceptable behaviours will form a crucial element of their plans.
Lucy Cokes, Senior Lecturer at Falmouth University, told us “This issue is something our students feel strongly about. Our Creative Advertising students are studying ‘Behaviour Change for Good’ this semester and we’re excited to be working on this live brief from Cornwall Council.
“The students will be using behavioural science theories to ensure that their ideas will really make an impact, and I’m looking forward to seeing what they come up with and seeing the campaign go live locally.”
Louise Knight, from Cornwall Council said "When we spoke to students in Falmouth about this, there were three clear asks - social change, support and increased security.
"Safer Cornwall is thrilled to have this chance to think creatively around tackling VAWG, and to work with world-leading Falmouth University in this space."