Business & Marketing BSc(Hons) (Online)
Become a skilled, confident and ethical business and marketing professional.
Course overview
This course is new for entry year 2022
Discover what it takes to build companies, recognisable brands and valuable connections in a fast-moving industry on this online Business & Marketing course.
Learning from tutors with real experience, you’ll develop a future-focused toolkit to get a head start in the world of business. You’ll learn about digital marketing, market-research, data analysis, brand development, leadership and strategic operations– all underpinned by a conscious focus on civic responsibility and corporate sustainability.
You’ll also develop in-demand professional skills that are highly sought after by employers. You’ll hone your project management abilities on website design, event promotion activities and social action plans, all while exploring ethical considerations such as sustainable practice and individual wellbeing. Taking on challenges with a diverse network of peers, you’ll gain valuable team-working experiences that mirror production environments; collaborating across disciplines and responding to client briefs.
You will:
- Build your understanding of business operations and sector challenges
- Develop market research and data analysis skills to deliver effective business and marketing strategies
- Hone vital team-working skills by collaborating on projects with peers
- Develop an ethical approach to your professional practice, exploring sustainability within company culture, events and marketing
- Build a network of contacts to promote and grow your entrepreneurial ideas
- Gain the leadership skills needed to build a career in business and marketing
Course details
Over the course of this degree, you will learn how to build real brand value in an ever-evolving consumer marketplace. You’ll gain a strategic understanding of professional and commercial contexts, business operations, marketing techniques and ethical approaches within industry. You’ll learn to carry out effective research and how to interpret data, enabling you to make informed business and marketing decisions. You’ll also develop your critical reflection, problem-solving, team-working and leadership skills.
Learn the foundations of marketing and develop key business skills. In stage one, you’ll consider wellbeing and sustainability and develop a set of skills and attributes relevant to professional practice. You’ll also work on a website project as part of a team.
Modules
Wellbeing & Professional Development
Wellbeing is connected to organisational management and wider aspects of customer satisfaction as well as being fundamental to our own mental, emotional and physical health.
Within this module you will explore a range of general and sector specific ‘real world’ skills that relate to your personalised goals and preparation for business. You will also address the importance of wellbeing within an organisation for employees and customers, making the link to HR practices and, crucially, you will explore the importance of wellbeing for your own personal and professional development and carry out a skills audit.
Introduction to Market Research & Marketing
In this module you will gain working knowledge of robust market research methods and learn to clearly interpret market research examples from the real world. You will be introduced to components and types of market research, including primary and secondary modes, and learn how to segment markets and analyse trends, as well as trying out different analytic methods.
Upon completing this module, you’ll have a firm grasp of how to use market data to develop marketing strategies and to design internal processes to respond to the market. You will be able to distinguish and discuss a range of marketing techniques including the use of social media influencers, user generated content and second screen advertising. Within the module you will carry out your own market research project and devise a marketing plan for a client.
Sustainable Practice
Within this module you will be introduced to a range of frameworks to consider environmental, social and economic sustainability including the UN Sustainable Development Goals.
You will be encouraged to develop a holistic view of sustainable practices, exploring the huge benefits that taking proactive action can bring, as well as the, sometimes, devastating effects of unsustainable practice. You will consider sustainability related issues that you are likely to face within your career and use these to inform a personal sustainability plan. You will also audit examples of best practice to inform and justify proposals within your plan.
Web Design Project
In this module you will be introduced to the principles of web design, looking at user experience, information and content architecture, as well as visual aesthetics. You will work as a team in response to a business brief to recommend a web design concept and project plan to the client.
You will also gain an understanding of the development and build process, from concept to Minimum Viable Product (MVP) and continual development, as well as looking at the practicalities of deploying a digital platform.
As part of the website project, you will consider aspects of project management including; developing a management plan, monitoring progress, managing risk, building and maintaining relationships, managing resources, developing and managing the budget and managing communications.
At stage two, you’ll dig into data analysis, explore audience behaviour and consider brand-building principles. You’ll focus on strategy and B2B marketing, while delivering a collaboration project with students from other Falmouth courses and a separate digital marketing project.
Modules
Datalab, Decision Making & Consumer Behaviour
In this module you will also build knowledge of cultural contexts for Big Data, examples of how data is a resource and a product, considerations for mitigating risks associated with privacy and data ethics.
You will explore the relationships among psychology, sociology, culture, environment and experience in shaping consumer behaviour. You will familiarise yourself with aspects of, and factors in, consumer behaviour and decision-making relevant to outward-facing aspects of business including product development, branding and sales. You will engage with customer experience, building insight to understand why customers behave as they do, based on wide-ranging theory and data from real-world scenarios.
You will look at data in relation to marketing as well as project parameters, e.g., everyday business analytics used to track progress and make decisions; you will also use limited datasets to project hypotheses, exploring how data can help us effectively ‘futurecast’ in many scenarios, and will also critically assess the limitations of data-based forecasting. You will examine the effects of data on business models, product development, and customer engagement, and think critically about data.
Intelligent Brand Building
In this module you will develop a foundation in the traditional and emerging principles of brand management, responsive to a rapidly changing marketplace.
You will use data intelligence to understand your audience and emotional intelligence in how you seek to engage people with your brand.
You will develop understanding of the key elements of branding and brand identity, learn to distinguish product identity and personal brand in relation to larger company and corporate branding, gain knowledge of the functions of brand assets and measures of brand value, and build practical skills for reinforcing brand through brand communication in a variety of forms.
B2B & Marketing in Digital Environments
You will build knowledge that will enable you to engage strategically and professionally with businesses-as-clients in a variety of industries and to create, implement and evaluate a digital marketing event for a client as part of a team.
You will also strategically plan online networking activities that will help you to find and engage B2B (business to business) audiences. You will consider B2B event impacts and gain skills used in sustainable digital event management, while further developing your digital marketing skills, exploring a range of sustainable event management strategies and techniques.
Collaboration
Working as part of a team, you’ll work on ‘Challenge Briefs’ that reflect the sort of assignments you could expect to be working on in industry. Developing your ‘soft skills’, like communication, problem-solving, critical thinking and leadership, you’ll sharpen your ability to work well as part of a group to produce outstanding work.
You’ll gain knowledge of leadership and develop your entrepreneurial skillset. You’ll research, devise and deliver a final digital marketing project as the culmination of your learning.
Modules
The Arts of Strategy & Ethical Leadership
You will develop a context-driven understanding of strategy, learn to employ several strategic practices and showcase your ethical leadership attributes.
In this module you will learn to think strategically about business objectives, engaging with a number of strategic approaches and frameworks, and distilling a set of principles that will serve you in reaching your objectives in a multitude of business contexts.
You’ll critically consider different perspectives and theories on leadership practice. You’ll apply your learning around strategy to a specific case study, demonstrating a context-rich and carefully reasoned approach to problem-solving in response to a specific challenge. You will consider leadership styles and relate ethical leadership to your own practice in an essay.
Future Skills
You will acquire the personal entrepreneurial capacities to deal with growing levels of uncertainty and complexity in the labour market. You will develop your skills and entrepreneurial mindset; learning skills and gaining knowledge that is equally applicable to setting up your own business, establishing yourself as a freelancer or for use as an employee in a business or organisation.
Throughout this module you will further develop your goals, values and attributes and explore options available to you. You will be immersed in practical learning and consolidate this learning through reflection and the ability to translate their skills for an external context.
Social Action Business Plan
You will work in a team to research and design a business plan for a not-for-profit entity. Through negotiation, you will propose and agree a suitable focus and approach. To address the brief, you will need to justify the correct legal entity and commercial potential and produce a budget for the first stage of activity.
You will develop your previous learning around theoretical and live project work, defending your decisions and creative approaches. You will also further develop your practice around setting and measuring objectives, negotiation, contract law and other legal considerations, business planning, evaluating quality/impacts and critically reflecting on your role within a live project.
Final Project
You will work individually to select a business or marketing related topic, potentially linked to your career development goals. You will then professionally address important aspects of the topic, including those relating to sustainability, within an extended research project.
You will gain enhanced research skills. The approach means that you can add to an existing body of knowledge and potentially identify a commercial opportunity in your chosen field. You may choose to build on your networks to support the development of your work. You will be supported by a research project supervisor who will help guide you through the research process and act as a sounding board for your thoughts, planned approaches, ideas and insights
The modules above are those being studied by our students, or proposed new ones. Programme structures and modules can change as part of our curriculum enhancement and review processes. If a certain module is important to you, please discuss it with the Course Leader.
Meet your course leader, Dr Francisco Romera
Falmouth's Business & Marketing BSc(Hons) Course Leader Francisco Romera talks about his career experiences, the environmental responsibilities companies have and how the University's new online degree offers students a unique learning experience.
Read moreHow you'll learn
You'll learn through a blend of lectures, webinars, guest talks, tasks and discussion forums, which you'll access via our dedicated virtual learning environment. This is also where you'll find all key documentation, see course announcements and access extensive learning resources.
You'll be supported academically by Online Tutors, who will also deliver weekly webinars and facilitate the online forums. If you need assistance with anything that isn't directly related to course material, a dedicated Student Advisor team will be on hand to help. You'll also have access to Falmouth University's employability service, RealWORKs.
You'll refine dynamic business and marketing practices, spending 27-50 hours a week working on your craft, depending on whether you choose to study full-time or part-time. We incorporate optional face-to-face events for all our online students. There will be up to two per year and will typically run over weekends, to fit around your other commitments.
How you'll be assessed
The Business & Marketing BSc online degree employs a variety of assessment strategies over the course of the year. These can include Individual and group industry reports, presentations and pitches, critical evaluations, case studies, marketing strategies, portfolios, responses to briefs, project outcomes and reflective essays.
Your summative (final) assessments occur at the end of each module, usually at the end of the study block. You may also have interim formative assessments part way through a module as well. These assessments help ensure that you remain on track with your work.
You'll receive written and/or verbal feedback on all your assignments throughout the year. At the end of the module, you'll receive detailed feedback in written form.
You'll be able to check in with your online tutor to discuss your progress and ask any questions you have about your course.
What our students do
Studying Business & Marketing online means you'll be part of the innovative Cornwall Business School community. Check out the stories below to discover more about our amazing students, graduates and staff.
Student startup's mission to make first beach robe 'made and manufactured in Cornwall'
24 June 2022
Student entrepreneur Ben Penrose has already launched one successful clothing business – and now h...
Students gain industry experience at Lacuna Brewery
20 May 2022
Four undergraduate students from the Cornwall Business School have gained valuable work experience a...
Academic publishes new research on the future of live music events
09 May 2022
As coronavirus rapidly enveloped the world and forced national lockdowns in multiple countries, live...
Falmouth ranked as Top 10 Institution by 2022 SDG Teach In
06 May 2022
For the second year in a row, Falmouth University's engagement with the Sustainable Development...
Students bring sustainable fashion to the Palacio Lounge
28 April 2022
A group of Creative Events Management BA(Hons) students transformed Falmouth’s Palacio Lounge into...
£6000 up for grabs as students enter the Dragons' Den
04 April 2022
RealWORKS' second annual Dragons’ Den event took place in March, and saw students compete for a sh...
Business & Digital Marketing students secure job offers during Launchpad work placement
01 April 2022
According to statistics released by the government in March 2022, the number of young people in empl...
Business graduates receive £200k funding for TeX Innovation
03 March 2022
Two graduates from Falmouth's Cornwall Business School have secured £200k funding from the National...
Startups shortlisted for Tech South West Awards
15 October 2021
Two Launchpad startups have been shortlisted for the 2021 Tech South West Awards. Followi...
Guardian ranks Falmouth third for hospitality, event management and tourism
23 September 2021
Falmouth’s hospitality, event management and tourism courses have been ranked third in the Guardia...
£33,000 worth of Aerospace Funding for Cornish Start-up
09 July 2021
A start-up from Falmouth University’s venture studio, Launchpad, has received an offer o...
Falmouth Launchpad Becomes a Global Start-up Studio
09 April 2021
Falmouth University’s venture studio, Launchpad, has been accepted into the Global Startup Studio ...
Staff
Staff in Cornwall Business School come with a wealth of business experience - providing the academic theories behind the real business world. And through constant collaboration, you’ll learn from the University’s sector-specific mentors.
Some members of staff only teach on specific modules, and your course might not feature every staff member who teaches on the course.
Dr Francisco Romera
Course Leader
From 2022, Francisco Romera has been part of Cornwall Business School at Falmouth University, being ...
Dr Sue Langford
Lecturer and Academic Partnership Manager
Sue Langford is a lecturer and Academic Partnership Manager at Falmouth University. She has worked a...
Facilities
- 24/7 access to Falmouth's extensive online library of contextual books, journals and resources
- Accessible online audio / visual content
- Dedicated virtual learning environment
- Face-to-face events - usually run twice a year*
- Invitation to attend alumni events
- Access to online software tutorials at LinkedIn Learning
- Students' Union community
- Access to our Student Support Services and a Student Advisor to support you throughout your studies
*Please bear in mind that the Covid-19 pandemic may impact these events. You can view the latest information here.
How to apply
Need further information or support?
If you'd like to talk to an Advisor about this course, or your application, get in touch by using the simple form below. We'll get right back to you to answer any questions and support your application journey.
Apply now
Ready to join us? You can study part-time in 2022 or you can study part-time or full-time in 2023.
To apply for part-time in 2022 click the button and apply directly below.
To apply for 2023, you can apply for the full-time route through UCAS Apply and Track using the University code: F33 and course code: N192. The part-time route for 2023 will open shortly.
Application advice & interview information
Go to ToolkitWe consider all applications on their own individual merit and potential. We invite all applicants to an online interview to give them the opportunity to demonstrate this along with what inspires and motivates them in their field. Applicants will also be able to show their portfolio or give a performance depending on the course. We welcome applications from all subject backgrounds, whether you've specialised in STEM, the arts or humanities.
| Course route | Entry requirements |
|---|---|
| BA/BSc(Hons) degree | 104 – 120 UCAS Tariff points |
UCAS Tariff points will primarily be from Level 3 qualifications such as but not limited to A-levels, T Levels, a BTEC/UAL Extended Diploma or a Foundation Diploma.
For applicants whose first language is English we require you to have or be working towards GCSE English Language Grade 4 (C), or equivalent.
If English is not your first language you will need to meet the same standard which is equivalent to the IELTS Academic 6.0 overall score, with at least 5.5 in Reading, Writing, Speaking and Listening. We accept a range of in country equivalencies and approved tests.
If you need a student visa to study in the UK, you'll need to take a recognised language test that is approved and vouched for by the University. You can read our English Language Requirements for more information.
For starting your studies in 2022
The enrolment deadline for online undergraduate courses is 30 September 2022. You may enrol up until 14 October 2022 with special permission.
Applications for these courses remain open whilst there are spaces available. We encourage you to apply as early as possible to avoid disappointment.
For starting your studies in 2023
The enrolment deadline for online undergraduate courses is TBC. You may enrol up until TBC with special permission.
Applications for these courses remain open whilst there are spaces available. We encourage you to apply as early as possible to avoid disappointment.
What we're looking for
We are looking for people who are enthusiastic about making an impact in the worlds of business and marketing.
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